Apex Spine
New Zealand Medical Device Company
Our Story

We exist to change how surgeons are supported.

Apex Spine NZ was founded on a simple, radical commitment: to be the clinical partner spinal surgeons in New Zealand deserve.

"We believe no surgeon operates alone."

The truth in surgery that goes unspoken.

There is a truth in surgery that goes unspoken: no surgeon operates alone. Yet for too long, the most critical partnership in the operating room — the one between surgeon and support — has been treated as a transaction. Surgeons face inconsistent expertise, corporate rep turnover, and tools chosen for global distribution, not local excellence.

The weight of navigating this system falls on you, pulling focus from where it belongs: the patient.

"We exist to change that. Apex Spine NZ was founded on a simple, radical commitment: to be the partner you deserve."

We are not a distributor. We are not a faceless corporation. We are Gavin and Gareth — founders in your theatre, experts at your side, and partners in your success. We built our entire company around the belief that your skill should be met with equal parts expertise, consistency, and trust.

This is what it means to partner with us.

  • You focus on surgical excellence. We handle the complexities — logistical, technical, and systemic — so you can advance your practice and your patients' outcomes without distraction.
  • You operate with unshakable confidence. With the same trusted experts beside you in every procedure, you build deeper mastery and predictable success, case after case.
  • You access clear, expert-guided solutions. We provide clinically curated technology with practical, jargon-free support tailored to your specific approach and goals.
  • You strengthen your professional reputation. By partnering with a respected specialist and joining a peer-led clinical community, you solidify your standing as a leader.
  • You plan with certainty for the future. You grow your practice with a stable, long-term partner committed to your success and the advancement of spinal care in New Zealand.

The four words that define everything we do.

Every company has values. We have a truth. A single, undeniable statement that shapes every decision, every conversation, and every day in the operating room with our surgeons.

Option A

A surgeon's success is defined as much by their support as by their skill.

Elevates the role of the partner to essential, not optional.

Option B

Behind every act of healing is an unbreakable partnership.

Connects directly to the sacred act of surgery and makes partnership the non-negotiable foundation.

Option C

Great skill deserves a partner that amplifies it, not a system that compromises it.

A clear, modern take on our competitive difference.

Our chosen philosophy

No surgeon operates alone.

The cleanest, truest statement. Undeniable. It immediately begs the question: then who are you operating with? The story of Apex Spine becomes the answer.

Meet Gavin & Gareth.

24 years of combined experience. Founders in your theatre. The same faces, every time.

GG

Gareth Gibbes

Co-Founder & Clinical Specialist

Gareth believes a customer-focused approach is at the heart of delivering excellent service. His career began as a musculoskeletal physiotherapist, giving him a deep understanding of anatomy, surgical mechanics, and the clinical environment that most device representatives never develop.

Gareth holds a Physiotherapy degree from Auckland University of Technology and a Sports Science degree from the University of Auckland.

GW

Gavin de Wit

Co-Founder & Clinical Specialist

Gavin brings enthusiasm and a genuine passion for helping people achieve better outcomes. With over a decade of experience across arthroplasty, trauma and spine, he offers technical expertise that surgeons rely on and deep local knowledge of New Zealand's hospital and procurement landscape.

His mission is to deliver service built on the Apex Spine values of trust, integrity and excellence — values that show up not in a brochure, but in the operating room.

The ally behind your excellence.

"We are the ally behind your excellence. The certainty in your OR. The partner who proves, every day, that no surgeon operates alone."

This is not marketing language. It is an operating commitment. Every surgeon who partners with Apex Spine NZ can expect the same founder-led expertise and personal accountability in every procedure, every time.

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Ready to experience genuine clinical partnership?

Let's talk about how we can support your surgical practice.

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